MKTG 300 Brand Analysis and Recommendation Project: Market Analysis of
Seen, and done well Seen, but not developed Not seen Comments The writer begins with a brief overview of the macro level, or “environmental scan.” The “scan” develops to address a variety of perspectives on the market, e.g. tech forces, consumer trends, political issues, and more. […]
MKTG 310–NEW PRODUCT PAPER INSTRUCTIONS
Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. Overall writing analysis Make sure you […]
