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Seen, and done well |
Seen, but not developed |
Not seen |
Comments |
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The writer begins with a brief overview of the macro level, or “environmental scan.” |
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The “scan” develops to address a variety of perspectives on the market, e.g. tech forces, consumer trends, political issues, and more. |
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The industry analysis discusses sales, trends, and market shares that includes competitors. |
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Research comes from credible sources recommended by AU Business Librarian and Subject Guides (i.e. Mintel, MarketLine, IBIS World, Hoover’s). Citations and “References” page follow APA rules.
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The writer incorporates marketing terms to show knowledge of course concepts |
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The writer’s style has a clear and professional tone, using concise language and syntax to convey complex ideas |
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The writer’s organization flows logically from the overview to the end, reflecting a priority order of importance that respects the audience’s needs |
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The format, design, and length adhere to the assignment prompt |
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