- Write a proposal paper for your Entrepreneurial Marketing Idea for a Food Truck.
Ice cream truck with cashless transactions
ENTR550 – Entrepreneurial Marketing
Week 1 Course Project Assignment
Entrepreneurial Marketing Idea
After the formation and idea generation process is done, complete and submit your Entrepreneurial Marketing Idea assignment
according to these guidelines.
This document should be three to five pages.
Use the APA style of writing, including appropriate references.
Be sure to complete all sections.
The Grading Rubric for this week’s assignment is available in the Course Project page, located under Introduction &
Resources.
Section 1
Entrepreneurial
Marketing Idea/Idea
Generation
Idea description- describe in detail the proposed idea and the why behind what you are
proposing.
Besides (hopefully) making a great deal of money from this idea, what do you hope to
really accomplish? Why is it important?
Section 2
Marketing Situation
Conduct an environmental scan of the current marketing conditions, covering key trends
such as Social, Economic, Technological , Competitive, and Regulatory. Include both
primary and secondary observations where appropriate.
Consider all aspects of the potential positives and negatives of the current conditions.
Describe the current marketing situation.
Given the limited amount of research completed at this point in the project, what impact
will your idea have on the rest of the market? Why?
Section 3
Management Team
Describe in detail the management team that would be considered the winning team for
bringing this entrepreneurial marketing idea to fruition.
What should the management team look like? Why? What leadership attributes should
they have? Why?
Outline key positions that will need to be filled, responsibilities and ideal skill sets.
Section 4
References
Provide appropriate references for all outside sourced information included in this
assignment.
Use APA style for both the in-text citations as well as the corresponding references
entries.
Remember, with limited exceptions, every in-text citation must have a corresponding
entry in this references section.
See the appropriate section in Student Resources within this course for additional
information related to the APA style of writing (Writing Resources: APA).
Although there isn’t an expected minimum number of in-text citations or references
entries required for this assignment, a good benchmark to consider is at least two
citations. One of the citations may be the course textbook, if appropriate
