Project Risk Management: A new mobile app for Hilton hotels
The project overview: the project Is to build a new mobile app for Hilton hotels. hilton is one of the big hotels in the world,in order to improve the customer satisfaction, they want to create some new features and add new functions of the app./ budgets:2 million/ schedule: start from the beginning of 2019 ends […]
Global marketing strategies of Chinese Hotels
Assessment criteria: LO1, LO2 and LO3 LO1 Demonstrate ability to apply a range of analytical tools and techniques to evaluate global marketing problems LO2 Critically assess the importance of national and international macro-environmental factors in a global marketing strategy. LO3 Demonstrate ability to critically analyse global marketing strategies and to evaluate the competitiveness of global […]
