Destination NZ – Data Visualization (Infographic)
Background: The purpose of this assignment is to introduce you to the idea of data visualization as well as the genre of Infographics. Visual communication is an increasingly significant and powerful way to circulate information and make persuasive arguments. In addition, we live in a data driven world, and the ability to present data in […]
Destination, Cultural & Heritage Marketing
You are destination management consultants working on a destination, cultural or heritage brand of your choice. You are required to develop a Destination Marketing Strategy Plan for the brand. You will need to conduct a situation analysis in order to understand how the brand is currently doing. Depending on where you would like to take […]
Destination market management
LEARNING GOAL & OUTCOME This assignment has students read and review a Destination Marketing Organization’s strategy (DCBA – Destination Cape Breton Association) for the upcoming year and be able to understand and recognize information in the plan as it related to concepts and material learned in class. The outcome is that students should be able […]
