Submit your written answers to the following questions by End of Day, Apr 20. Your submission should be 2-3 pages double spaced.
1. Why is understanding the target market a crucial aspect of the communication process?
2. Why might a marketing manager choose to promote his or her product using persuasion? Give some current examples of persuasive promotion.
3. What are the main forms of trade sales promotion? Which type might be most enticing to a grocery store manager? To a buyer for a major electronics chain?
4. Consider the different consumer sales promotion tools. Give an example of how each type of tool has influenced you to purchase—or purchase more of—a product or service.
