Strategic Marketing Assignment:
Select a success or a failure case of a company and analyze its strategic marketing elements.
In your case you need to analyze:
-Macro environmental forces that affected the company
-Micro environmental forces
-The new consumer trends
-The company’s differentiation and positioning strategy
-The industry product life cycle
– All relevant matrices covered in the material
-The company’s marketing mix
Document organization and Formatting:
· Cover page
· Table of contents
· Introduction
· Case analysis
· Conclusion
· References
In your document use Harvard referencing, don’t forget the intext citation.
The paper should be minimum of 1600 words.
