Phase II: Company Profile and Industry Overview
Company Profile
This is an overview of your organization including who is involved and the scope of what the company does.
- Type of Organization
- Name of Organization
- Hours of Operation
- Scope of Service Line
- Clients Served
- Location of clinics/services
- Description of Business
- Industry Overview
- this is an analysis of the industry and economy in which the organization operates
- it demonstrated a current understanding of industry characteristics and trends
- a trend is a definite, predictable direction of events
- Conduct this type of research using secondary data sources
See the below areas that should be covered in the industry overview and the chapters where you can review the subjects:
Overall Business or Client Trends and Opportunities
- Social changes – Chapter 3
- Economic reimbursement changes – Chapter 3
- Demographic changes – Chapter 3
- Health care delivery changes – Chapter 3
- Regulatory/political changes – Chapter 3
- Key success factors in your segment of the industry – Chapter 3
- Barriers to entry in your segment of the industry – Chapter 2
- Barriers to exist in your segment of the industry – Chapter 2
Book:
Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
Reference for book:
Berkowitz, E. N. (2022). Essentials of health care marketing. Burlington, MA: Jones & Bartlett Learning.
