Marketing for good or for ill? Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing

Marketing for good or for ill?

Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing and branding. Using the critical thinking techniques learned in this course, compare their views and use your analysis to support your own ideas about the marketing function.

Books To Use:

Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador. (Chapter 1: New branded world) 

Sidibe, M. (2020). Marketing Meets Mission. Harvard Business Review, 98(3), 134–144.

Watch:

·       Marketing Myopia:

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.  Access the Strategic

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.  Access the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course. Important: During this week