Marketing for good or for ill? Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing

Marketing for good or for ill?

Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing and branding. Using the critical thinking techniques learned in this course, compare their views and use your analysis to support your own ideas about the marketing function.

Books To Use:

Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador. (Chapter 1: New branded world) 

Sidibe, M. (2020). Marketing Meets Mission. Harvard Business Review, 98(3), 134–144.

Watch:

·       Marketing Myopia:

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

You will write a 600 word essay-style submission.  There are no deferrals nor extensions under any circumstances. If you don’t submit by the deadline, no

You will write a 600 word essay-style submission.  There are no deferrals nor extensions under any circumstances. If you don’t submit by the deadline, no grade is awarded for that submission. Reflection #2: In what important ways do you think the pandemic has changed workplace behaviour? Course: Introduction to Organizational Behavior Info:  Single-spaced, Between 550-600 words

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national