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M3D1: Big Data

May 17, 2023

The discussion will examine the social interaction of participants regarding an issue or situation and its impact on research data. This discussion addresses the following module outcomes: •MO1: Become familiar with the process of conducting marketing research methods and research tools •MO2: Review the process marketers use for identifying and targeting consumers, and the way a product is placed relative to its competitors in the minds of consumers Analyze how Big Data and research techniques impact conducting market and consumer research. Reading the course materials and/or conducting additional research, discuss how the era of Big Data and new research techniques impact conducting market and consumer analysis.

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