Introducting a new Spaghetti Sause

Your Topic: Spaghetti sauce Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours. Identify your points of difference and positioning strategy. Analyze relevant category trends. Analyze consumer trends. Perform an environmental analysis including both a SWOT & PEST.

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