DISCUSSION MKT501 Module 3
Discussion: The Role of Marketing Public Relations (MPR)
Discussion Post (Add to Company Website)
Based on the resources provided or your research, use Marketing Public Relations (MPR) on the company website. Create a page that describes what your company offers the community (50-75 words of text on the page). In your post, provide rationale for what is written based on the company. (Research Support Required) Include the website link in your post.
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
MPR: Turning Negatives into Positives
Internet trolls and annoyed Yelpers can hurt your business’ online presence. Hashtag Activism is a powerful movement that has moved social justice topics to the forefront of searches and feeds. Small businesses do not have armies of users or large budgets to combat negative information.
Discussion Part 2
Based on the resources provided or your research, share what you can do if your company receives negative coverage online. (Research Required)
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
*****2 Part Discussion Post please see attached Files for Assignment Details ****
