Critical Thinking: Managing the multi-business corporation to meet high performance


 Critical Thinking:

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:Questions:

  1. Explain the corporate structure and provide a review of its business portfolio.
  2. What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why? 
  3. Apply your recommended portfolio matrix and provide a portfolio analysis.
  4. How does diversification create value through the linkages between businesses? 

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  • Be 6-7 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.
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