CASE1 MKT 501 Strategic Marketing BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining
Assessment Details Scenario: A city’s administration isn’t driven by the goal of maximizing revenues or profits but instead looks at improving the quality of
Assessment Details Scenario: A city’s administration isn’t driven by the goal of maximizing revenues or profits but instead looks at improving the quality of life of its residents. Many American citie