Analyzing a Message:
Write your response as a memo directed to me. Analyze the advertisement in terms of how well it does, or does not, apply the principles and concepts discussed in the readings for this exercise.
How do the visuals and the text of the Digital World Technologies advertisement in Figure 1.1 on page 7 stress to current (and potential) employees, customers, and stock-holders that the company is committed to diversity in the workplace? Also explain how the ad illustrates the functions of on-the-job writing as defined on pages 20–26 (“Characteristics of Job-Related Writing”). (All those pages are in the file)
Please watch these links to help you write a formal memo:
Upwrite Press, “The Key Forms of Business Writing: Basic Memo,”http://www.youtube.com/watch?v=n5Zyn9y_MDs&feature=plcp
Purdue Owl, “Memos” (follow the links in the opening paragraph)https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/index.html
University of Maryland Global Campus, Effective Writing Center, “How to Write the Perfect Memo”
http://polaris.umuc.edu/ewc/web/memo.html
Ashford University, “Writing a Business Memo”
https://writingcenter.ashford.edu/writing-business-memo
Colorado State University, WAC Clearinghouse, “Business Memos”
https://wac.colostate.edu/resources/writing/guides/businessmemos/
